Skeptics will call the redesign mobile-first me-tooism, but it’s about more than that. For the NYT, it’s a battle against a new type of journalistic bias—presentation bias. A unified redesign isn’t about reaching millennials on their latest smartphone; it’s a quest to present content in the least adulterated way possible.
Returned to this today, nearly a year later as our new design releases in full. This is probably the best quote I’ve seen about the gains in the redesign.